Steven Heller is an author, art director, educator and blogger. For 33 years he was a senior art director at the New York Times, originally at the OpEd page and then the New York Times Book Review. He is the co-chair and co-founder (with Lita Talarico) of the SVA NYC MFA Design / Designer as Author + Entrepreneur program. He co-founded the SVA MFA Products of Design, MFA Interaction and MPS Branding programs. He was the co-director of SVA's Modernism & Eclecticism: A History of Graphic Design symposiums. The author or editor of over 175 books, including Design Literacy, Graphic Design Rants and Raves, Graphic Style, 100 Ideas That Changed Graphic Design, Typology and the Typography Sketchbooks.
He is the recipient of the 2011 Smithsonian National Design Award for "Design Mind," the 1999 AIGA Medal for Lifetime Achievement, the 2016 Eric Carle Award, The Society of Illustrator's Art Direction award, The Art Directors Hall of Fame Educators Award, the Pratt Institute Hershel Levit Award and two honorary Ph.Ds from College of Creative Studies in Detroit and the University of West Bohemia in the Czech Republic. He has appeared in over 20 documentaries on design and political art and has written over 100 introductions and forewords for books on design and illustration.
Angela Riechers is an award-winning writer, art director, and educator. She writes primarily for design-related publications, including Monotype Recorder, Print/HOW, Wallpaper, AIGA Eye on Design, Metropolis, and Design Observer. Over the course of her career as an editorial art director, Angela designed and contributed to a number of national magazines including Harper’s, O the Oprah Magazine, the New York Times T Magazine, Martha Stewart Living, and More, to name a few. She teaches typography and Design and Visual Culture at the Fashion Institute of Technology and the School of Visual Arts, and previously taught graphic design and architectural criticism at the City College of New York and New York University. Angela is the recipient of an AOL Artists grant for Sites of Memory, a multimedia project that reattaches forgotten narratives to their original locations in New York City through audio guided walking tours and map-based archives. In 2014 she developed and launched Typography as Language for SVA, a four week summer intensive in typeface design now entering its fourth year.
Yomar Augusto is a typographic artist and graphic designer from Brazil who relocated recently to Southern California after running his studio in New York City for the past 3 years. Born in Brasilia and raised in Rio de Janeiro, Yomar initially trained as a graphic designer before going on to study photography at the School of Visual Arts in New York City in 2001.
He then started his own studio in Rio before completing a Masters in Type Design at the Royal Academy of Art in The Hague, The Netherlands. Yomar then spent eight years living in The Netherlands and working in type, design and art, in both commercial and educational sectors.
Yomar has also presented commercial and conceptual projects with solo exhibitions in Asia, Europe, North & South America. Yomar also taught Typography for Advertising at the Willem de Kooning Academy in Rotterdam between 2011 and 2012 and at the Bauhaus University in Weimar, Germany. He has also held a number of experimental calligraphy and book art workshops in many countries, including Brazil, United States, Russia, Turkey, China, Denmark, Spain, Portugal, Germany and The Netherlands. In 2011, Yomar was invited to talk at TDC New York and has also been published by TDC Tokyo, Japan.
Victoria Rushton was trained as a type designer by the great folks at Font Bureau, amongst whom she now runs her own foundry on TypeNetwork. She has a degree in Illustration from Rhode Island School of Design, but discovered while there that the only thing she really wanted to draw was letters, so here we are.
She has made custom typefaces for corporations and for individual folks, released two of her own original typeface families (with many more on the way), and she draws lettering when all the fonts start to be too much. She tends to move every few years and finds herself enjoying Baltimore right now.
Victoria likes to write for Alphabettes, make silkscreen prints in her dining room, and has spoken at Typographics NYC and the Type Directors Club. The only thing she cares about more than letters themselves is making the industry the most welcoming space possible to type nerds of all backgrounds.
The Complete Typographer series delivers a comprehensive package of typographic history, theory, typeface design, technology, design practice, and commerce. In the Complete Typographer I, Steven Heller and Angela Riechers provide a practical history of typography—one that lays the foundation for successful use of type in a range of future design projects. The second course dives into custom hand lettering with Yomar Augusto. This practice provides a powerful and flexible tool to apply in any number of design problems. In the third course in the program, Making Typeface Families, Victoria Rushton guides you through the process of designing a digital typeface.
Learning Outcomes
- Understanding of typographic history and practice
- Understanding of and ability to demonstrate skills and techniques needed to create custom hand lettering
- Ability to create original typefaces using digital software
Overview
- Session 1: Eclecticism and Expressionism
- Session 2: History and Origins
- Session 3: Principles and Basics of Typography
- Session 4: New Directions in Type
- Session 1: Basic Shapes and Materials in Handlettering
- Session 2: Developing Your Technique: Lines and Letters
- Session 3: Developing Your Technique: Sketching and Creating Letters
- Session 4: From Analog Sketches to Digital Designs
- Session 1: Picking a Purpose and Getting Started
- Session 2: Drawing Control Characters
- Session 3: Completing the Alphabet, Numbers, and Punctuation
- Session 4: How to Make an Italic and a Bold
Featured Coursework
- Experiment with Geometry
- Design a Typographic Poster
- Create a Personal Brand
Requirements
Software:
- Adobe Creative Suite
- Font editing software such as Glyphs
- FontLab
- Robofont
- A verified Specialist Certificate that prove you completed the Program and mastered the subject.*
- A verified course Certificate for each individual course you complete in the program.*
* Each certificate earned is endorsed by Kadenze and the offering institution(s).
Price:
$139 USD
*
($500 USD)
ON SALE! That's
$361
off the original price!
ON SALE! That's $361 off the original price!
Specialist Certificate
Why join a Program?
Becoming a specialist in a subject requires a highly tuned learning experience connecting multiple related courses. Programs unlock exclusive content that helps you develop a deep understanding of your subject. From your first course to your final summative assessment, our thoughtfully curated curriculum enables you to demonstrate your newly acquired skills.