Enrollment for this course has closed. But you can enroll in a future offering (please select)
Not available for purchase in India
Enrollment for this course has closed. But you can enroll in a future offering (please select)
Not available for purchase in India
Take your social media skills to the next level by learning the secrets to creating digital social capital on social media from successful Australian micro-influencers. Increasing your digital social capital will provide you with the opportunity for micro-influence. This course is an introduction to micro-influencer theory and provides a foundation for an understanding of the skills, knowledge and capabilities current micro-influences used to create and sustain micro-influence.
Getting the most from this micro-credential
The suite of six micro-credentials will give you all the knowledge and confidence you need to use a variety of digital tools, from the planning phase right through to analysing and reporting on a digital campaign.
Through participation in this course you will be able to:
- Write and implement a social media strategy to support your creative practice aims and objectives.
- Understand the fundamentals of micro-influencer theory.
- Use key communication tools to network effectively.
- Develop and maintain networks using social media.
- Establish and maintain relationships using social media.
- Evaluate which online networking sites are appropriate for you.
- Promote a crisp, clear digital representation of creative practice so others want to get to know you.
This micro-course provides a practical set of learning experiences developed to support your professional development as a creative practitioner and assist your career advancement.
This first micro-course will take through a set of worksheets that when compiled will be the beginning of a professional communication strategy for your creative practice. Having a clear, concise approach using the techniques taught in this micro-course will provide you with the skills to enhance your social capital and lead to opportunities for micro-influence. Your motivation and goals to become a micro-influencer will drive the direction of your strategy, for instance, a pottery may want to increase sales of their pottery, or a journalist may want to create a media hub on a particular niche and sell editorial/advertising space via their networks. Whatever your motivation, the opportunities are almost endless. It just takes a bit of planning.
Coursework
In session one we will ask you to set up a micro-influence portfolio. Your micro-influence portfolio is a compilation of materials that exemplifies your beliefs, skills, networks, content, endorsements and experiences. It will provide an insight into your professional social media personality and how others may perceive you on digital channels.
The following sessions will build upon and develop your skills, knowledge and capabilities through worksheets that will take you through the steps of creating your micro-influence strategy. To complete the micro-course we will ask you to provide your micro-influencer portfolio, along with a summary and critical evaluation in the provided gallery where you can discuss your coursework with peers.
The emphasis is very much on helping you to use the knowledge and techniques to create real and tangible benefits that meet your aims and objectives.
With that in mind, the six micro-courses are based on:
Global best practice–incorporating concepts from a range of micro-influencers, commentators and leading practitioners, illustrated with examples.
Practical application–giving practical insights into developing and executing plans and campaigns which can be applied in your creative practice to improve your social media activity.
Be Rewarded for your Achievements
You'll love earning badges as you pick up new skills.
Easily Shareable
Don't be shy. Display your badges on your profile and show the world what you've learned!
Below you will find an overview of the Learning Outcomes you will achieve as you complete this course.
Reflect upon current social media practices as a creative practitioner informed by an understanding of basic micro-influencer theory and identify opportunities for professional growth.
Identify aims and smart goals consistent with micro-influence as a creative practitioner.
Establish an understanding of how to write and implement a social media strategy to support your creative practice aims and objectives.
BCI, Hons, Dip TAE, Doctoral Candidate QUT.
Educator, Entrepreneur, Mother.
Lisa Harrison heads up the digital arm of POMO. She is an engagement and online media expert who also authored and facilitates a certificate IV qualification in Social Media and Digital Marketing.
Lisa is an educator, speaker, trainer and consultant on all things digital communication, with a passion to empower creative professionals to become micro-influencers by supporting their professional communication skills, knowledge and capabilities.
In 2012, Lisa won the Professional Business Woman of the Year Award on the Sunshine Coast in Queensland. In 2013 Lisa was a Queensland finalist in the Telstra Business Woman of the Year Awards.
She has used her expertise in retail marketing, social media marketing and digital media to develop and write accredited courses in Social Media. As an inspired educator, Lisa teaches accredited training courses in digital and social media across Australia.
Lisa inspires young school leavers to get qualified and enter paying jobs that will provide long-term options into the future. She is determined to upskill and reeducate those looking for new careers in what she believes will be a sector that will only continue to grow into the future: the digital economy.
You will need to have a
Competent ability with Windows and an operational knowledge of the common social media platforms such as Facebook, Twitter, LinkedIn and Instagram for personal use.
You should be aware of the risks and ensure that any risk of damage or detriment is minimised.
You are responsible for the content you publish from your social media platform.
You should not:
• Post material that is, or might be construed as threatening, harassing, bullying, discriminatory or disparaging towards another student or employee of Social Media Mastery.
• Use or disclose any confidential information or personal information obtained during your study at Social Media Mastery.
The express purpose of this micro-course is to narrow the knowledge gap and identify opportunities in academic scholarship and education, and more generally, on the use of SMP as communication tools. In the Australian Digital Inclusion Index (2018) the authors acknowledge the growing gap in digital literacy and stated that, “digital inclusion is now fundamental to full participation in our economic and social life and an ever-increasing number of essential and community services and other communications are going digital (p. 03).” By understanding and learning from those who have led the way as micro-influence we can then start to offer structured programs for the inclusion of all, regardless of circumstance (Dezuanni et al., 2019).
Delivered over six modules, to be completed within six weeks (with a maximum course duration of four months) the course covers everything you'll need to know; from understanding content marketing's effects; to social network strategy and implementation; and measuring and reporting based on the results of your efforts.
As an intensive course, you'll gain a firm understanding of the Australian social media scene and be prepared to put your learnings into immediate use in the business, corporate or creative world. Data is a key player in the scope of social media marketing and knowing how to compile and analyse the information available to you will enhance your value to the job market.On completion of this micro-course you will have created a fully customised social media and digital marketing strategy and templates that you can immediately implement to achieve your career or business goals. You will have gained the new social media skills that will help you to progress your career or take a new career path with confidence backed by your training. You can present new capabilities to employers in the latest social media technologies to put you ahead of colleagues and competitors.
