1. Marketing Overview (Premium Exclusive)
2. What is Marketing? (Premium Exclusive)
3. Turner Kirk and Tricycle Marketing (Premium Exclusive)
4. The Elevator Pitch (Premium Exclusive)
5. Customer Acquisition Cost (Premium Exclusive)
6. Customer Lifetime Value (Premium Exclusive)
7. How Many Customers Are Out There? (Premium Exclusive)
8. Using Email and Owning the Customer (Premium Exclusive)
9. How to Deal With Opposition (Premium Exclusive)
10. Branding: Why is Branding Important? (Premium Exclusive)
11. Branding: And/Or (Premium Exclusive)
12. Launching a New App - The Marketing Launch Plan (Premium Exclusive)
13. Case Study: SOL REPUBLIC Shawdow (Premium Exclusive)
14. Case Study: Shadow Customer Segments (Premium Exclusive)
15. Case Study: Finding a Marketing Message (Premium Exclusive)
16. Case Study: Marketing Methods Part 1 (Premium Exclusive)
17. Case Study: Marketing Methods Part 2 (Premium Exclusive)
18. Case Study: Changing the Tagline (Premium Exclusive)
19. Movie vs. Hockey Stick: Different Release Approaches (Premium Exclusive)
20. Marketing Wrap-up (Premium Exclusive)