Go at your own pace
7 Sessions / 6 hours of work per session
Price
Premium membership $20/month (Preview session 1 free)
Included w/ premium membership ($20/month)
Skill Level
Beginner
Video Transcripts
English, Spanish; Castilian, Russian, Chinese, Portuguese
Topics
Cubism, Futurism, Dada, Typography, Publishing

Not available for purchase in India

Starts Sep 2, 2016

Introduction to Graphic Design

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Go at your own pace
7 Sessions / 6 hours of work per session
Price
Premium membership $20/month (Preview session 1 free)
Included w/ premium membership ($20/month)
Skill Level
Beginner
Video Transcripts
English, Spanish; Castilian, Russian, Chinese, Portuguese
Topics
Cubism, Futurism, Dada, Typography, Publishing

Not available for purchase in India

Course Description

In a series of dynamic conversations, renowned authors and leading faculty at Maryland Institute College of Art (MICA) Brockett Horne and Ellen Lupton will introduce you to fascinating people and processes that changed the way we communicate.

Where did graphic design come from, and where will it go next? This fast-paced introduction to graphic design history, the first course of our two-part program Graphic Design History and Methods, will change your understanding of everything from fonts and letterforms to posters and brands. Discover how printers revolutionized society when they created open access to information. Explore the visual systems that inform graphic design practice—from handwritten alphabets to online publications. Learn how avant-garde artists, architects, poets, and painters shook the world by reinventing mass media. Pursue the dream of a unified civilization held together by neutral typefaces, international pictograms, and global brands—and see how subcultures rebelled against cultural uniformity by forging their own visual identities. Thinking about history will open your eyes to new ideas and diverse practices.

Test your knowledge with short quizzes, and stretch your own design practice by responding to inspiring creative prompts.




What students are saying:


"Ellen Lupton and Brockett Horne's creative collaboration makes this lecture series both engaging and entertaining (while still being educational, of course). The assignments were well thought out, and lots of fun. Thank you for such a terrific course! :D "


"Good course to get a handle on graphic design. I am a musician but enjoyed taking this course to learn more about how to make album art work and posters for my shows. The two teachers were great to watch together and motivated me to keep learning."
Reviews
schedule

This course is in adaptive mode and starts Sep 2, 2016. Learn more about adaptive courses here.

Session 1: Origins of Text and Graphic Design
In this session we'll go over the interconnected history of text (from books to posters) and graphic design With concepts like pictographs, ideographs, phonetic symbols, we’ll see how text plays a significant role in graphic design.
4 lessons
1. Graphic Design History & Methods
2. Introduction
3. The Invention of Writing
4. The Typographic Revolution
Session 2: Liberated Styles of the Late 1800s
This session discusses how designers advocated for reform in design and production methods through newfound modes of expression like handcrafted work, Art Nouveau, Jugendstil, to the object posters of Lucian Bernhard.
5 lessons
1. Introduction (Premium Exclusive)
2. Arts and Crafts (Premium Exclusive)
3. Art Nouveau (Premium Exclusive)
4. Jugendstil (Premium Exclusive)
5. Object Posters (Premium Exclusive)
Session 3: Avant-Garde: New Representations in Objects and Space
In this session we’ll see how graphic designers dissected and utilized techniques from the art movements of Cubism, Futurism and Dada and transform them into cohesive posters and advertisements.
4 lessons
1. Introduction (Premium Exclusive)
2. Cubism (Premium Exclusive)
3. Futurism (Premium Exclusive)
4. Dada (Premium Exclusive)
Session 4: Mechanical Abstractions and Photomontage
This session discusses the rise of constructivism and how it challenged viewers to interpret more abstract forms in design. Conversely, the figurative images of photomontage also influenced designs to be expressed more precisely.
3 lessons
1. Introduction (Premium Exclusive)
2. Constructivism (Premium Exclusive)
3. Photomontage (Premium Exclusive)
Session 5: Practicality in Typography
This session explores how typefaces adopted geometric forms based on the previous modernist art movements we've mentioned so far.
3 lessons
1. Introduction (Premium Exclusive)
2. Dutch Modernism (Premium Exclusive)
3. Bauhaus (Premium Exclusive)
Session 6: International Styles
In this session, we’ll discover how designs were able to communicate across a world languages through universal forms and express more post-modern values.
4 lessons
1. Introduction (Premium Exclusive)
2. Swiss Modernism (Premium Exclusive)
3. Global Identities (Premium Exclusive)
4. Post Modernism (Premium Exclusive)
Session 7: Cultural Revolutions
This session will discuss the role of design in several Civil Rights movements like women’s right to vote, marriage equality, equality for African Americans, and the Americans with Disabilities Act.
2 lessons
1. Introduction (Premium Exclusive)
2. Designing Civil Rights (Premium Exclusive)
Learning Outcomes

Below you will find an overview of the Learning Outcomes you will achieve as you complete this course.

Instructors And Guests
What You Need to Take This Course
  • Image creation software, or ability to hand draw and scan or photograph
  • Ability to upload .jpg, .jpeg or .png for assignments.
Additional Information

Please note: Taking part in a Kadenze course For-Credit or as a Premium Member, does not affirm that a student has been enrolled or accepted for enrollment by Maryland Institute College of Art. Taking part in this course For-Credit offers credit that is recognized by Maryland Institute College of Art, should the Kadenze student be accepted for enrollment in the future.

In order to receive college credit for these program courses, you must successfully complete and pass all 2 courses in this program. If a student signs up for the Graphic Design Methods program, it is recommended that these courses are taken sequentially.

*Partial credit will not be awarded for completion of only one course.

Peer Assessment Code of Conduct: Part of what makes Kadenze a great place to learn is our community of students. While you are completing your Peer Assessments, we ask that you help us maintain the quality of our community. Please:

  • Be Polite. Show your fellow students courtesy. No one wants to feel attacked - ever. For this reason, insults, condescension, or abuse will not be tolerated.
  • Show Respect. Kadenze is a global community. Our students are from many different cultures and backgrounds. Please be patient, kind, and open-minded when discussing topics such as race, religion, gender, sexual orientation, or other potentially controversial subjects.
  • Post Appropriate Content. We believe that expression is a human right and we would never censor our students. With that in mind, please be sensitive of what you post in a Peer Assessment. Only post content where and when it is appropriate to do so.

Please understand that posts which violate this Code of Conduct harm our community and may be deleted or made invisible to other students by course moderators. Students who repeatedly break these rules may be removed from the course and/or may lose access to Kadenze.

Students with Disabilities: Students who have documented disabilities and who want to request accommodations should refer to the student help article via the Kadenze support center. Kadenze is committed to making sure that our site is accessible to everyone. Configure your accessibility settings in your Kadenze Account Settings.